Privacy Policy
Last updated: 2026-06-03
Last updated: May 14, 2026
TheNewMinds ("we", "our", "us") operates www.thenewminds.com (the "Site"). This Privacy Policy explains what information we collect, how we use it, who we share it with, and the rights you have under the General Data Protection Regulation (GDPR), the California Consumer Privacy Act (CCPA/CPRA), and Canada's Personal Information Protection and Electronic Documents Act (PIPEDA).
1. Information we collect
Most of our tools run entirely in your browser β files you upload to PDF, image, or document tools are processed locally and never sent to our servers.
- Automatically collected: IP address, browser type and version, device type, operating system, referring URL, pages visited, time spent, and approximate location (country / region).
- Cookies and similar technologies: first-party analytics cookies and third-party cookies set by Google AdSense, Google Analytics, and Google Tag Manager.
- Information you provide: only what you choose to send via our Contact form (name, email, message).
2. How we use your information
- To operate and improve the Site and its tools.
- To measure traffic and understand which content is useful (anonymous analytics).
- To display relevant advertising through Google AdSense.
- To respond to support requests sent via Contact.
- To detect, prevent, and respond to fraud, abuse, or security incidents.
3. Google AdSense and advertising
We use Google AdSense (publisher ID ca-pub-8478087300259689) to display advertisements. Google and its third-party vendors use cookies (including the DoubleClick DART cookie) to serve ads based on your prior visits to this and other websites.
- You can opt out of personalized advertising by visiting Google Ads Settings.
- You can opt out of third-party vendor cookies via aboutads.info or Your Online Choices (EU).
- For visitors in the EEA, UK, and Switzerland, we use Google's Consent Mode v2 with default-deny: no ad or analytics cookies are set until you grant consent through our cookie banner.
4. Google Analytics
We use Google Analytics 4 (measurement ID G-6J8SJNJBZN) with IP anonymization enabled. Analytics data is aggregated and does not identify you personally. You can opt out using the Google Analytics opt-out browser add-on.
5. Cookies
We use the following cookie categories:
- Strictly necessary: required for the Site to function (consent state, security).
- Analytics: Google Analytics (
_ga,_gid) β measure traffic anonymously. - Advertising: Google AdSense (
__gads,__gpi,IDE) β serve and measure ads.
You can manage your preferences any time via the cookie banner or your browser settings. See our Cookie Policy for full details.
6. Sharing your information
We do not sell your personal information. We share limited data only with:
- Google (AdSense, Analytics, Tag Manager) β see Google's Privacy Policy.
- Hosting and infrastructure providers strictly to operate the Site.
- Law enforcement when required by valid legal process.
7. International data transfers
Your information may be processed in Canada, the United States, and the European Union. Where required, we rely on Standard Contractual Clauses or equivalent safeguards approved by the relevant regulators.
8. Data retention
Analytics data is retained for 14 months. Contact form messages are kept for up to 24 months unless you ask us to delete them sooner.
9. Your rights
Depending on your jurisdiction, you may have the right to:
- GDPR (EEA / UK): access, rectification, erasure, restriction, portability, objection, and to withdraw consent at any time.
- CCPA / CPRA (California): know what we collect, delete, correct, opt out of "sale" or "sharing" of personal information, and non-discrimination for exercising your rights.
- PIPEDA (Canada): access and correct any personal information we hold about you.
To exercise any of these rights, email contact@thenewminds.com. We will respond within 30 days.
10. Children's privacy
The Site is not directed to children under 13 (or 16 in the EEA). We do not knowingly collect personal information from children. If you believe a child has provided us with personal data, please contact us so we can delete it.
11. Security
We use HTTPS encryption and reasonable administrative, technical, and physical safeguards to protect data. No method of transmission over the internet is 100% secure.
12. Changes to this policy
We may update this Privacy Policy from time to time. Material changes will be posted here with a new "Last updated" date.
13. Contact us
Questions about this policy or your data? Email contact@thenewminds.com or use our Contact page.